EYES ON THE ADS: Dylan gets patriotic for Chrysler

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This undated frame grab provided by SodaStream, shows the company’s 2014 Super Bowl commercial. SodaStream’s ad features “Her†actress Scarlett Johansson promoting its at-home soda maker and will run in the fourth quarter. The ad, which promotes the product as a healthier and less wasteful way to make soda, made waves ahead of the game when the company said it would delete it’s last line, “Sorry, Coke and Pepsi,†at a request by Fox. (AP Photo/SodaStream)

This undated frame grab provided by SodaStream, shows the company’s 2014 Super Bowl commercial. SodaStream’s ad features “Her†actress Scarlett Johansson promoting its at-home soda maker and will run in the fourth quarter. The ad, which promotes the product as a healthier and less wasteful way to make soda, made waves ahead of the game when the company said it would delete it’s last line, “Sorry, Coke and Pepsi,†at a request by Fox. (AP Photo/SodaStream)

In this image released by GoDaddy.com on Wednesday, Jan. 22, 2014, NASCAR driver Danica Patrick, center, wearing a muscle suit, appears with bodybuilders in an upcoming Super Bowl commercial shot on location in Long Beach, Calif. The commercial is expected to air during the second half of NFL football’s Super Bowl XLVIII on Sunday, Feb. 2. (AP Photo/GoDaddy.com)

This undated still provided by Axe, shows a frame grab from the company’s 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $4 million that ads cost during Super Bowl XLVIII. (AP Photo/Axe)

This undated frame grab provided by Toyota, shows the company’s 2014 Super Bowl commercial. Toyota has enlisted the Muppets for this year’s advertising campaign. (AP Photo/Toyota)

This undated still provided by Wonderful Pistachios shows a frame grab from the company’s 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $4 million that ads cost during Super Bowl XLVIII. (AP Photo/Wonderful Pistachios)

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NEW YORK (AP) — Super Bowl advertisers finally seeing their efforts play out on the industry’s biggest stage.

Here’s a look at some highlights of the Super Bowl ad action. Check back for updates throughout the night.

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BOB DYLAN’S SUPER BOWL

Legendary singer Bob Dylan appears in the flesh for one of Chrysler’s surprise ads for the night. The two-minute spot is reminiscent of the car maker’s patriotic ad starring Eminem and celebrating Detroit in 2011.

Dylan walks through the city streets explaining that “Detroit made cars” and that “cars are made in America.”

In case you didn’t get the point, he goes on to explain in his familiar raspy voice:

“Let Germany brew your beer, let Switzerland assemble your watch, let Asia assemble your phone. We will build your car.”

It’s the second appearance of the night for Dylan, if you count the tune of “I Want You” in the Chobani ad.

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A SEINFELD REUNION…SORT OF

Sightings of “Seinfeld” actors filming in New York City this week sparked rumors of a reunion.

Now we know what it was all about: an ad for Jerry Seinfeld’s show “Comedians in Cars Getting Coffee” on Crackle.

In the ad, George gripes that he wasn’t invited to a Super Bowl party. After some prodding, Jerry tells him it’s because he “over-cheered.” After some more prodding, Jerry admits the real reason: it seems George “availed himself” in the bathroom of the host’s master bedroom.

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NEW YORK CITY GETS A TUNE-UP

Halftime sponsor Pepsi got one of the sweetest ad spots of the night, with a 30-second lead-in to the show starring Bruno Mars.

The spot showed various New York City monuments at night being lit up and played like instruments — the Manhattan bridge is strummed like a guitar, Columbus Circle is spun like a record and the Guggenheim and famous Pepsi-Cola sign in Long Island City get played like drums.

MetLife stadium, where the game is being played, is turned like a dial, making the lights climb across the city’s skyscrapers.

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TIM TEBOW MAKES IT TO THE SUPER BOWL AFTER ALL

Tim Tebow may not be on the field, but he’s still in the NFL spotlight.

T-Mobile wants to win over customers and who better than the former Broncos quarterback to show how great life can be without a contract?

The Broncos may have gone with Peyton Manning for its quarterback, but expect to see more Tebow tonight too; T-Mobile has more ads on the way.

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RADIO SHACK HAS FUN WITH ITS ’80s IMAGE

At least Radio Shack understands its problem — and can laugh about it.

The company poked fun at its outdated image by having pop culture characters from the past ransacking its store for an “’80s Giveaway.”

Among those spotted: Hulk Hogan, Teen Wolf, that evil Chucky Doll, the California Raisins and Alf, who wasn’t eating a cat.

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SLOW CLAP FOR…STEPHEN COLBERT’S EAGLE

The best part of the Wonderful Pistachios ads starring Stephen Colbert? The eagle perched on his desk wearing a little matching suit.

The spots launch a yearlong sponsorship for between Colbert and parent company Roll Global. Mainly, we’re looking forward to seeing what other outfits the eagle will sport.

Wonderful Pistachios says the eagle — played by a puppet — is female.

“Colbert calls her a girl in the teaser,” notes Rob Six, a Roll Global spokesman.

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CAR AD OR MOVIE TRAILER?

Chrysler’s first ad of the night ran 90 seconds long and looked more like a movie trailer. The spot for the Ghibli Maserati featured shadowy imagery and a dramatic voiceover by Quvenzhane Wallis, the young actress who starred in “Beasts of the Southern Wild.”

“We knew that being clever was more important than being the biggest kid in the neighborhood,” the voiceover notes.

It was directed by David Gordon Green, who directed “Pineapple Express.”

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DREAMING OF A PEPSICO-CATERED

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