Cooper Tire & Rubber Co. today reported two international leadership appointments.
Luis Ceneviz, senior vice president & managing director for Europe and Latin America, has been promoted to senior vice president and president of International operations. In this role, he has oversight of operations in Europe, Latin America and Asia effective Oct. 1.
Alan Yang has been named vice president & general manager for Asia effective immediately. His appointment coincides with the planned retirement of Allen Tsaur, who has been with Cooper for 11 years, most recently serving as senior vice president & general manager for Asia. Tsaur’s retirement will be effective Oct. 1. He is credited with leading the growth of the Asia business into a thriving enterprise with an extensive original equipment (OE) business, said Brad Hughes, chief executive officer of Cooper Tire.
“Allen’s accomplishments during his tenure with Cooper have been remarkable,” Hughes said. “He has been a trusted and effective leader who will stay on through the transition, and then beyond his retirement as a part-time special advisor to me.”
Yang has significant tire industry and global leadership experience, including time at Cooper earlier in his career, serving first as national sales director (China) and then as vice president & general manager of China operations, focused primarily on sales and marketing. Most recently, Yang was the Chief Operating Officer of China National Rubber Co. (a unit of ChemChina).

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