By LOU WILIN
It sounds like a Columbus thing, but it’s a downtown Findlay thing: Juice made from organic vegetables and fruits, and “mylk” from organic nuts.
The donuts are vegan and gluten-free.
All are selling like hotcakes at JK Juices, 117 E. Crawford St., said Jordan Rosendale, owner. She said many have thanked her because they no longer have to drive two hours for this kind of juice.
Several juice choices are available. Among them: a combination of carrot, orange, beet, apple and lemon. Another mixes cucumber, celery, kale, parsley, ginger, lemon and mint. Yet another blends cucumber, beet, turnip, lemon, rosemary and ginger.
No sugar added.
“It’s more than just like a beverage. It’s an actual lifestyle thing. It’s how people consume their fruits and vegetables,” said Rosendale, 23.
“It’s not like a soda or a slushy. It’s not like ‘I’m drinking this because I like the taste and I need a beverage.'”
“It’s a salad in a cup,” she said. “If you can’t get your daily vegetables, then it’s how people consume them.”
In fact, it can be a better way to consume them, she said.
“Juicing” puts the nutrients into the bloodstream immediately. More of the nutrients are absorbed by the body than when eating solid foods, she said.
“That’s why when many people drink juice they actually feel what feels almost like a caffeine high,” Rosendale said. “You feel this instant energy.”
People of all ages and walks of life are customers.
“We are shocked by how it’s everyone, all the way from 2-year-olds to 85-year-olds. And it’s healthy people, unhealthy people,” she said. “It’s people that are vegan and work out every day and people that smoke and eat potato chips every day. It is everyone.”
JK Juices opened downtown in August, but it started five years ago.
Rosendale brought her juices to the Bluffton Farmers Market for two summers. Then she operated the business out of a renovated ice cream truck for three years, expanding her reach to the farmers market in Findlay and to other Findlay sites.
It was all good preparation for the bigger step of opening a store.
“The years on the truck were the core years that we learned what we stood for,” she said.
It was during that time she committed to using organic food for her juices.
“A lot of people wanted us to serve smoothies, food items and whatnot,” she said.
But expanding into those areas at the business’s early stage would have detracted from getting better at the business of making and selling juice, she said.
For a time, Rosendale also resisted moving the business into a storefront. It was after JK Juices invested in a cold press that the time seemed right to open a store.
A cold press is a big investment, but it brings even more of the food’s nutrients into the juice. The investment paid off.
“People were really loving it,” she said.
Opening the store has turned out to be a good business move. But it was even more than that.
“It felt like an obligation in a way. We were the only ones in the community doing this. People were wanting it,” Rosendale said. “More and more people were discovering us.”
Wilin: 419-427-8413 Send an E-mail to Lou Wilin