UF names Vice President of enrollment and marketing

FINDLAY — The University of Findlay has appointed Nikki Hintze as vice president of enrollment and marketing. Hintze's appointment was approved at the UF Board of Trustees meeting on February 20. In a press release from the University of Findlay, President Katherine Fell, said Hintze brings 15 years of experience in higher education enrollment management and student services to UF's Leadership team. "Nikki's enthusiasm, collaborative approach, and knowledge of current trends and practices in enrollment management are vital as the University connects with the specific interests and needs of each of our prospective students," said President Fell in the release. "She will focus on enhancing our marketing strategies, leveraging data, and creating personalized experiences for students." Bascom, Ohio native Hintze has been employed at UF for five years serving as the director of graduate admissions, senior director and assistant vice president of admissions, and interim vice president of admissions. Hintze has a bachelor's degree in business administration from Heidelberg University as well as a master's of business administration from Tiffin University. She has previously served at Tiffin University as the director of graduate admissions and student services, and graduate and distance education academic advising. In her new position, Hintze will oversee undergraduate, graduate, transfer, international, and online admissions, along with financial aid, and marketing and communications. "Every decision and initiative in enrollment and marketing directly impacts our ability to attract, retain, and support students, making it the backbone of our success," said Hintze in the release. "It is essential that we continue to innovate and adapt to remain competitive. By aligning our strategies with the needs and aspirations of prospective students, we can ensure that UF continues to grow, thrive, and provide an exceptional education to all who choose to join our community."